We pushed the brand toward financial-instrument seriousness. Mono metadata, plain type, a single cobalt accent. The 3D moment on the home page is a slow rotation of a physical object — a device-shell shape that hints at the wallet without depicting a coin or a chain.
The marketing site and the wallet UI share components via a single design-tokens package, so a change to the accent color or the radius scale rolls through both surfaces at once. Transactions surface themselves with editorial typography rather than dashboard-style telemetry.
We did the first round of security-review coordination ourselves — not auditing code, but making sure the copy, affordances, and confirmation flows held up against phishing-adjacent flows. That shaped half the microcopy on the production screens.